Open Letter to Yahoo

            Dear Yahoo Executives,

            Your email system and search engine have been failing as of late.  Articles about email hackers targeting Yahoo accounts have been popping up throughout the year (Forbes, Chicago Tribune, Washington Post, PC World, etc.).  This confirms my suspicions along with the endless amount of spam emails that suggest I spend my money on a wide variety of pharmaceuticals.   Perhaps this stems from a flaw within your system for hackers to utilize or perhaps it stems from the pool of advertisers you accept as paying customers.  Consider this – I often find deceptive advertisements from questionable sources in flashing boxes on your news pages. People are attacked by these ads as they are often animated, feature a celebrity name or image and are disruptive to the news story page they are posted on. They often feature famous faces and claim to support a product or disclose a “secret”. The two most common names/faces found are that of Dr. Oz and Ellen DeGeneres.

How often have we seen Dr. Oz stating on his program that any advertisement featuring his name endorsing a product are not true and to report it to his people via his webpage?  Yet, everyday that I log on to Yahoo I see this type of advertisement.  Why is that?

Either your sales department is working overtime to meet quotas and take advertising funds from questionable sources or, is it possible, that the Yahoo system has been hacked and these ads have been placed?  It’s time for you all to reevaluate.